Nike, Inc. is a multinational corporation based in Beaverton, Oregon, founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. The company officially became Nike, Inc. in 1971, taking its name from the Greek goddess of victory, Nike.
As a global leader in athletic footwear, apparel, and equipment, Nike's mission is to bring inspiration and innovation to every athlete in the world. With a diverse product portfolio, the company caters to various sports, including running, basketball, football, soccer, and more.
Nike's iconic "swoosh" logo and "Just Do It" slogan are instantly recognizable, making it one of the world's most valuable and recognizable brands. The company has numerous high-profile sponsorships and partnerships with professional athletes, teams, and sporting events, such as Michael Jordan, LeBron James, Cristiano Ronaldo, and the Olympics.
Nike's innovative products, such as the Air Max, Flyknit, and Nike+ technology, showcase its commitment to continuous improvement and cutting-edge technology. The company also focuses on sustainability, with initiatives like the "Reuse-A-Shoe" program and "Move to Zero" campaign, aiming to reduce its environmental footprint.
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